SOCIAL
SOCIAL
I write clear, engaging social content that connects brands with their audiences.
@farrynheight
During my summer 2025 internship at Farrynheight, I got to play with words, writing social copy for the agency’s Instagram. I crafted captions for evergreen content and posts that showcased the agency’s work in its signature, professional-cool voice. I also helped create the first Farrynheight playlist, Degree 01.
Beacon Wellness
During my Farrynheight internship, I got to work closely with PlusOne by Beacon Wellness, a sexual wellness brand. It was a fun challenge, as I noodled with ways to dodge shadowbans, handle post reports, and find creative solutions to market products in a space constrained by Meta’s ever-changing AI detection systems and guidelines. With the brand’s social presence still growing, I typed up copy that helped shape and build a unique voice for their channels.
Squeeze The Moment
I developed the concept “Squeeze the Moment” for Beacon Wellness—an interactive campaign that encouraged audiences to practice kegels in a fun, memorable way. Inspired by my own habits as a consumer, I thought about how wellness reminders often keep me accountable and translated that into a playful self-care touchpoint.
PlusOne
emojipedia
I built out an Emoji Encyclopedia to help our team creatively use emojis in posts and captions, offering an alternative to explicit or risky wording that could potentially get flagged. It was a fun and strategic way to maintain the brand’s playful tone while staying within social platform guidelines. Essentially, it helped us say, "We're still fun!" without crossing any lines..
Social Copy
I continued crafting social copy for PlusOne, refining my writing with each post. The feedback I received was invaluable, allowing me to experiment with different tones and approaches while staying true to the brand’s voice. It helped me fine-tune my ability to craft playful, engaging captions that still adhered to platform guidelines.
@whotels
With W Hotels, I helped translate social trends into the brand’s signature elevated voice. From Instagram to TikTok, I created interactive moments that felt both timely and timeless. My copy spanned festivals, grand openings, and special occasions, always with a W twist.
W Hotels on Linkedin
I wrote LinkedIn copy for W Hotels that highlighted brand milestones and industry updates. My focus was on keeping the tone elevated while making content clear and engaging for a professional audience.